浅谈旅游市场的营销策略

　　改革开放以后，我国经济得到了较快发展，人民的生活水平也有很大改善，旅游已经成为我国人民休闲、度假的良好方式。我国的旅游事业蓬勃发展，旅游市场营销是发展旅游事业的重要问题，本文在研究、分析我国旅游市场营销现状和存在的问题后，提出解决问题的对策，探究了旅游市场营销的合理发展趋势。【Abstract】 After reform and opening-up, the economy of our country has got very fast development, the people"s living standard has very great improvement too, travel and already in recreation, good way to spend holidays become the people of our country. The tourist industry of our country grows vigorously, the travel marketing is an important problem of developing tourist industry, this text, after studying, analyzing the marketing current situation of travel of our country and existing problems, proposes solving the countermeasures for these issues and explores the rational development trends of travel marketing.

　　一、我国旅游市场营销现状与特点

　　自20世纪末以来，......